plumnovel Chapter 163 Coping with the Rookie Wall
Chapter 163 Coping with the Rookie Wall
Chapter 163 Coping with the Rookie Wall
The 7-year 9300 big contract, Nike didn't give it casually, even if they had money, they didn't spend it like this.
They have confidence in James and believe that James can contribute an excellent performance in his rookie season.
Even, they have already done a series of marketing discussions, just waiting for James to make a score.
As long as James achieves results, all kinds of publicity and marketing will follow immediately.
In the end, James played well, but he couldn't compare to Chen Mo.
When they were all hype, the fans said, I only know that Chen performed better.
Saying this made Nike speechless.
Now, it's hard to see Chen Mo hitting the rookie wall, and James is still playing fast, so Nike will naturally keep up.
Chen Mo ran into the rookie wall, but was collectively looked down upon by the major media. It would be impossible to say that without Nike's handwriting.
The only good news is that Chen Mo still won the best player of the first month with 22.7 points, 5.1 rebounds and 4.8 assists.
Coupled with the player of the week at the beginning of the month, the major media did not dare to slander Chen Mo casually.
"I thought the best rookie of the season had already been announced in advance, but this month's best rookie of the month is Chen Mo."
"Hehe, that Huaguo boy has met the rookie wall, and he is no longer able to do it."
"Yes, yes, LeBron is the best, especially his four-step layup, which no one can learn."
"Hey, brother, I know how to learn it. 100 meters of gold sold you this secret. You can definitely learn this trick as long as you call David Stern your godfather."
"Hmph, you bastards, next month, LeBron will definitely call back."
"Nike deserves it. It can give LeBron more than 1000 million a year, but only gives Chen 100 million. Now it's fine."
"By the way, I've tried Chen's sneakers, and they're okay. They're similar to wearing Nikes. What's more, the price is only half of Nike's."
"Half, those are Chen's signature sneakers. I want ordinary sneakers, and the price is cheaper."
"Nike is too expensive, maybe we can try Chen's sneakers."
……
The media's extensive reports have also allowed fans from all walks of life to join this big discussion.
Bear the brunt, of course, is James and Nike.
Needless to say, James, as the star player with the most fans in the United States, also has the most black fans.
No way, when James entered the league, Nike was pushing, the NBA was pushing, and news about him was everywhere.
Such a large-scale promotion will naturally greatly increase James' popularity, but it will also disgust many people.
As for Nike, they have been promoting the story of their mutual achievements with Jordan, which is a classic marketing case.
And they have been looking for a second Jordan.
Such large-scale publicity and marketing will also disgust others, especially competitors.
Originally, it was a pity that Adidas, Reebok and other companies failed to sign Chen Mo.
But looking at Nike's deflation, especially the 7 million signing of James in 9300 years, it is now a bit overwhelmed.
Based on James' performance and future development, this contract is actually not particularly bad.
But because of Chen Mo's existence, this effect will be greatly reduced.
Seeing that Nike is uncomfortable, companies like Adidas and Reebok suddenly feel very comfortable.
Ever since, taking advantage of the opportunity of this big discussion, major companies also took action one after another to guide public opinion to Nike.
"Silliest signing in Nike history."
"Give James 1000 million, but only give Chen 100 million. Who is Nike humiliating?"
"Nike, who is arrogant and arrogant, has finally been slapped in the face."
……
When Nike executives saw the news, they would probably be so angry that they vomited blood.
To be honest, with James' performance and future, Nike is really not at a loss.
But who made this rookie year to have another Chen Mo, which is very uncomfortable.
What's more, Nike was not the only company that missed Chen Mo, and no one else saw Chen Mo's achievements.
But now, why has it become the fault of Nike alone?
----
Miami, the Heat's practice facility.
Chen Mo was sweating profusely. It was originally the team's rest day, but Chen Mo had no intention of resting at all.
The recent performance, as well as the news, if it has no influence on Chen Mo, it must be false.
However, Chen Mo would not lose confidence, otherwise, he would not be able to train here safely.
"Chen, you don't have to worry too much. Rookies will go through this when they first enter the league."
While Dale Ellis was training Chen Mo, he did not forget to comfort him, but after hearing too many similar words, Chen Mo was almost immune.
"Don't worry, Dale, I'm not such a fragile person, those people look down on me.
I am still training and trying to improve myself, not just to be able to play well. "
"Okay, but it's not so easy to improve the mid-range offense."
That's right, Chen Mo has been training recently, and the focus of training is mid-range attack.
Chen Mo felt that his poor performance recently was not so much a rookie wall, but rather that he was thoroughly studied by his opponents.
Chen Mo's outstanding performance in November, all the teams are watching, so they will naturally study Chen Mo's playing style.
And in this research, many professionals found that Chen Mo's three-point threat was far greater than others.
Even, Chen Mo's breakthrough and passing performances all rely on three-point threats.
The coaches of each team had to admit that seeing Chen Mo's high basketball IQ made them feel a little sour.
Know how to use their own advantages, enlarge the most threatening point, and make up for other deficiencies.
Therefore, in the previous 5 games, all the coaches made a decision to defend Chen Mo's three-pointer.
Let Chen Mo break through, if he can help defend, he can help defend, if he can't help defend, then it depends on Chen Mo's own state.
As a result, Chen Mo's state was really mediocre, and his record of 3 wins and 2 losses could well explain the result.
That's why Chen Mo decided to interrupt his middle distance training.
During the season, due to the competition, there is also a full-meter flight, and there is not much time for training.
However, compared to others, Chen Mo was not included in this rank.
In fact, since this season, Chen Mo has accumulated some skill points, more than 5000 points.
Originally, Chen Mo's plan was to continue to add some three-pointers, preferably above 90 points.
As the saying goes, ten birds in the forest are not as good as one in the hand.
However, there is a big problem now, that is, other teams are crazy about Chen Mo's three-pointers.
If he is only the second in charge and someone attracts double teams, then the stronger Chen Mo's three-pointer is, the better the effect will be.
It's a pity, no, in the Heat, he is the one who needs to attract defense and be double-teamed.
Under such circumstances, it would be too much for the opponent to defend his three-pointers unreasonably.
Therefore, this plan doesn't work, Chen Mo can only think of another way, that is to continue to develop the middle distance.
(End of this chapter)